Extensive promotional campaign will be initiated two months before the exhibition to attract Higher Secondary School Students, Undergraduate & Post Graduate Students, Parents of prospective students, Management and Staff of Schools, Institutes, Colleges & Universities, Education Consultants & Counsellors, Government Authorities for Higher Education, Training & Career Development Managers.
Direct mail to 50,000 decision makers including Parents of prospective students, Heads of Schools, Teachers and Counsellors
Editorial Coverage in leading English & Arabic Journals and Newspapers
School Promotional Trips will be arranged in coordination with the Ministry of Education targeting Kuwaiti and International Schools
A dedicated team to conduct telecalls and follow up with potential visitors
Social marketing including Instagram, Facebook, Twitter, Linkedin
VIP Invitation will be sent to ministries, embassies, government officials & press including television, radio & print media to attend the official inauguration
Visitor Profile
- Higher Secondary School Students
- Undergraduate & Post Graduate Students
- Parents of prospective Students
- Management and Staffs of Schools, Institutes, Colleges & Universities
- Education Consultants & Counsellors
- Government Authorities for Higher Education, Secondary Education
- HR & Training Managers
